Hanacure: The Creepy Korean Facial Taking Over The Beauty World
The product is so in demand, it took us three months to get our hands on one.
Imagine if all the serums, creams, and treatments in your medicine cabinet could be bottled up into a single, all-powerful anti-aging product—dream scenario, right?
Well, that’s essentially the claim behind Hanacure, a new at-home facial from South Korea that’s so popular, people can barely get their hands on it (us included).
The All-in-One treatment claims to address multiple signs of aging—from wrinkles to hyperpigmentation to loss of elasticity—with the added benefit skin routines. One look at their addicting Instagram testimonial page makes it clear that the #HanacureEffect is the real deal. Here’s everything you need to know about K-Beauty’s newest darling.
WHAT IS IT?
To put it simply, the All-In-One Facial is a gel mask. Inspired by the Lotus flower, a symbol or rebirth and purity in Asian culture, its founders set out to develop a product that had similar renewing and rejuvenating effects. After developing it for three years, Hanacure launched this past January. Thee promise is that all you need to do is use it once a week for four weeks to see visible, age-reversing results.
HOW DOES IT WORK?
So how can it address multiple skin concerns at once in just thirty minutes? Their patented two-step system includes a lifting serum and a gelling solution. When they are mixed together pre-application, they create what is called the “purifying compound.” This mixture is a blend of peptides and botanical extracts that help soothe irritation, brighten, and moisturize skin. As it is applied, the carbon dioxide in the air fuses into the formula, also known as the “OctoLift” technology. The reaction causes the mask to solidify onto skin, creating an intense tightening effect, which theoretically pulls grime and toxins out of pores.
IS IT REALLY WORTH THE HYPE?
Well, the product has managed to sell out every month since its debut, and it’s also amassed tons of loyal followers—from celebrities to models to regular women. Even though taking a selfie with it on is seriously freaky-looking, A-listers can’t get enough of it:
#beautyjunkieweek this is a @hanacureeffect mask @thehanacure nuts when you take it off you are 10 years younger. You paint it on with a brush. It starts to dry. It pulls. It gets so tight that it literally pulls your face. See above. But, It makes you look so fresh when you wash it off. And it’s so effective. How fun is that in a package. #notttooenvasivebeauty #kbeauty thank you @crystalmeers for the info that’s changed my life
WE TRIED IT…HERE’S WHAT HAPPENED.
Between Betty Draper’s endorsement and scrolling through the before and afters (continuously wondering how it could really be the same person in the photos), I knew I had to try Hanacure for myself. When it finally arrived in the mail, the package included four sets of the two-step solution, plus a small brush for application.
Once I thoroughly washed and dried my face, it was time to mix up the formula. I peeled back the foil on the gelling solution package (making sure I didn’t take it all the way off) then poured in the lifting serum. I then re-covered the solution with the foil and vigorously shook the container for 20 seconds. The next step was to slather an even layer all over my face, neck, and hands (assiduously avoiding my eyes and lips) with the little brush.
The gel consistency went on clear, and after I was done, I looked more or less like a glazed donut—shiny and glistening. Per the instructions, I was warned that within ten minutes of applying it I’d experience a tingling and pulling sensation.
Sure enough, the formula started to firm up on my skin. While I knew there would be tightening, I hadn’t expected this much intensity from an at-home mask. It literally froze my entire face in place, making it next to impossible to talk, much less finish my Sunday night glass of vino.
“Under eye bags are way less, some scarring was majorly minimized, less wrinkle lines and less tired looking.” @lumidoom #hanacure Please submit your before, during, and after photo for a chance to win three big sets of Hanacure’s All-In-One Facial. How to enter: Must follow @thehanacure @hanacureeffect, #hanacurechallenge Winner will be announced end of October. May the best transformation win! 🖤 Please use a white background with similar lighting
My husband, typically unfazed by my beauty experiments, watched in horror as I slowly transformed into one of the Stone Men on Game of Thrones. My complexion even began to crack like Grayscale. Despite looking hideous, I couldn’t stop checking myself out in the mirror: I was absolutely fascinated by what was happening to my skin.
After what seemed like forever, my 30 minute wait was over. I went back to the bathroom and slowly washed it off, enjoying immensely the fact that I could finally move my face.
So is it worth the $110 price tag? My answer is yes. Post-treatment, my complexion had never looked better: My cheeks and jaw were firmer, my skin tone more even, and my everything was softer to the touch. It’s safe to say I’ve joined the Hanacure bandwagon for good—I just wish I had discovered it sooner.
BUY NOW Hanacure The All-In-One Facial Starter Kit, $29